Reels
Making a Home Feel Like a Getaway
A short-form video inviting guests to trade the everyday for slow porch mornings and lake-lit evenings at Vista Ridge Cottages.
- Organization
- Vista Ridge Cottages
- Role
- Reel
- Timeline
- Summer 2026
- Discipline
- Reels
Overview
I wrote, shot, and edited a reel that positions a stay at Vista Ridge as a getaway rather than a booking — following the arc of arriving, unwinding, and settling in.
The Challenge
Cottage rentals are judged on thumbnails and price. Vista Ridge needed to sell a feeling, not a floor plan.
The Strategy
Lead with atmosphere. Every shot lingers on texture — morning light, coffee steam, porch evenings — so the viewer feels the stay before they ever see the amenities.
Process
- 1
Storyboarded the arrival-to-evening arc before filming.
- 2
Shot over several days around natural light and weather windows.
- 3
Edited to a music-first cut with pacing matched to the track.
Deliverables
- Hero reel for Instagram
- Cutdown versions for stories
Results
- 01
One of the property's top-performing pieces of seasonal content.
Reflection
“Short-form video is hospitality. You're inviting someone in, not pitching them.”
Next Project
Catch the Melody Moving through Waco
Reels · Seedhouse Creative