Reels
Catch the Melody Moving through Waco
A rhythm-cut reel following live music as it moves across Waco, created for Seedhouse Creative.
Watch the reel
- Organization
- Seedhouse Creative
- Role
- Reel
- Timeline
- Fall 2025
- Discipline
- Reels
Overview
For Seedhouse, I directed and edited a reel that follows a melody as it moves through the city — cutting on beat from street corners to storefronts to the stage.
The Challenge
Waco's music scene is scattered across venues and nights; no single post could capture it as one continuous story.
The Strategy
Make the city the instrument. Each scene is a note, and the edit is the melody carrying it across town.
Process
- 1
Scouted locations across Waco and mapped them to the beat of the track.
- 2
Filmed each scene as its own visual note in a single day.
- 3
Cut on rhythm so every transition lands with the music.
Deliverables
- Hero reel for Instagram
- Beat-synced edit
Results
- 01
A shareable piece that put Seedhouse's city-storytelling on display.
Reflection
“When the edit moves with the music, the city starts to feel like it's playing along.”
Next Project
Puppy Field Trip with Cash
Reels · Pine Cove Camps