Reels
Puppy Field Trip with Cash
A playful camp-life reel following Cash the puppy on his field trip, made for Pine Cove Camps.
Watch the reel
- Organization
- Pine Cove Camps
- Role
- Reel
- Timeline
- Summer 2025
- Discipline
- Reels
Overview
I shot and edited a reel that gives Pine Cove's audience a day at camp through the most joyful tour guide available — Cash the puppy, on his field trip.
The Challenge
Summer camp content risks looking like every other camp's feed. It needed to feel alive, funny, and unmistakably Pine Cove.
The Strategy
Let joy do the marketing. A puppy's-eye tour through camp activities shows the experience instead of explaining it.
Process
- 1
Planned a route through camp activities that read as one continuous adventure.
- 2
Filmed from the puppy's level to keep the viewer inside the story.
- 3
Edited with quick, playful cuts matched to an upbeat track.
Deliverables
- Hero reel for Instagram
- Playful beat-matched cut
Results
- 01
A feel-good piece that brought camp energy to Pine Cove's feed.
Reflection
“The best camp marketing doesn't describe the fun — it lets you follow a puppy into it.”
Next Project
A quieter kind of loud
Campaigns · Seedhouse Creative