Katherine Hatcher | Professional Portfolio

Resume

The short version.

The two-page cut lives here. For a longer conversation, the case studies in the portfolio do more of the talking.

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Katherine Hatcher

Public Relations · Brand Strategy · Waco, TX

Education

Baylor University

Expected May 2026

B.A. Public Relations · Minor, Business Administration

Experience

Brand Strategy Intern

Summer 2025

Seedhouse Creative

  • Led client interviews and competitive research supporting the studio’s repositioning.
  • Drafted voice and messaging guidelines adopted across all client work.

Account Coordinator

Spring 2025

Vista Ridge Marketing

  • Supported PR launch for a wellness client, contributing 22 earned placements.
  • Built tiered media lists and coordinated influencer seeding programs.

Communications Lead

2024 — Present

Baylor University · Ad Club

  • Rebuilt the organization’s brand and social system; grew following 3.4× in a year.
  • Trained three underclassmen to own the calendar independently.

Skills

Brand Strategy · Public Relations · Copywriting · Account Management · Campaign Development · Social Strategy · Adobe Creative Suite · Figma