About
Creating meaningful communication through strategy, creativity, and connection.
Who I Am
A strategist who happens to love writing, and a writer who happens to love strategy.
I grew up watching the way words could shift a room, and I’ve been chasing that feeling ever since — through PR briefs, brand narratives, campaign concepts, and quiet coffee-shop drafts.
I care about the craft of communication: the sentence you can’t improve, the deck that respects the reader’s time, the campaign that trusts the audience to meet it halfway.
My Story
I chose Baylor because it asked me to think more carefully than I was used to. I stayed in Public Relations because it kept doing that.
Somewhere between a research methods class and my first internship, I realized the work I want to do isn’t loud. It’s the kind of work that earns attention slowly and keeps it for a long time.
My Approach
Strategy first. Story always.
I start with a real audience and a real problem. The best creative work I’ve done has come from taking a strategic brief and treating it like a piece of writing.
Careful over clever
The best work respects the audience enough to be understood on the first read.
Strategy is empathy
Every brief starts with a person, not a product.
Say the true thing
Honest positioning outlasts a clever one every time.
Details are the work
Kerning, timing, tone — the small stuff signals the care.
Journey
A short timeline of how I got here.
- 2022Baylor UniversityBegan Public Relations & Business at Baylor University.
- 2023Leadership ExperienceElected Communications Lead of a campus advertising organization.
- 2024Vista Ridge MarketingAccount Coordinator supporting client launches and PR strategy.
- 2025Seedhouse CreativeBrand Strategy Intern on the agency's repositioning and new-business work.
- 2026GraduationGraduating and stepping into advertising, PR, and brand strategy.
Outside of Work
Long walks, longer books, and film photography I’ll probably never fully develop.
I collect essays about advertising the way other people collect vinyl. I make coffee slowly, over-index on stationery, and believe strongly that a good dinner party is the most underrated form of brand-building there is.